Collegiate Carry-A-Cup Program
A large university wanted to encourage students and faculty to go beyond recycling to actual waste reduction by drastically reducing the use of disposable paper coffee cups. The average college student disposes of an estimated 500 cups a year. If every person on campus uses one disposable cup a day, that's over 20,000 per day, which adds up to over 5 million per year. Paper cups waste trees, dump harmful chemicals into the environment during manufacturing, and then end up in the landfill because their inner wax coating renders them non-recyclable.
The university program offered the Easy Traveler™ insulated travel cup for sale at a discounted price in several locations across the campus (the library café, the campus center coffee shop and the student union). The owner of the cup then received a discount on all coffee and fountain drinks purchased on campus and even at participating off-campus merchants within a ten-mile radius.
With students and faculty using a refillable mug at least once a day, instead of disposable cups, the university achieved its goal of saving thousands of disposable cups a day and millions per year.
Food Service Provider Serves Up Sustainability
The food service provider for a large university launched a conservation and waste reduction campaign which included sustainability initiatives such as donating unused food to local shelters and food banks, donating coffee grounds for local farmers to use as fertilizer, and promoting a reusable cup to replace disposable cups.
The food service provider partnered with a national beverage company to offer a reusable cold beverage cup for all campus dining locations serving fountain beverages. The cups were available for purchase at nine different spots on campus and customers who reused their cup received a 50-cent discount on their drink. The cup sale was combined with signage about waste reduction to education the consumers.